Kia: Driving Offline Sales Via Site Targeting

Objective

To increase search traffic to 180 dealer sites targeting in-market car buyers to increase footfall to dealerships & to drive eventual offline sales

Approach

We launched keyword initiatives including location terms and national Kia terms. We also targeted local post codes around each dealer using Google Display Network as well as regional terms in order to drive traffic to regional landing pages. Destination pages and copy were customised per dealer or region.

Results

Traffic to dealer sites increased by 104% over the course of one year.

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