Crédit Agricole: Hyper-Targeted Lead Generation

Objective

To generate 1,300 high potential leads among people seeking a housing mortgage over the course of two months.

Approach

We leveraged the our premium network of publishers and advertisers, as well as our technology partnerships in order to display on affinity sites (on an ad’hoc basis), sites within the mortgage vertical, as well as on mortgage emulators.

Results

We were able to generate 1,470 leads in 6 weeks, making it the client’s most successful digital lever.

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